Read the story in The Atlantic here.
An emerging theme from our times in such otherwise-dissimilar cities as Holland, Michigan; Sioux Falls and Rapid City, South Dakota; and Burlington, Vermont has been the profound difference that local consciousness makes.
Locally based corporations and rich families think differently about a place where they live, versus some branch-office location they occasionally drop by. Local development efforts make a difference in whether traditional downtown areas die off or survive. Locally oriented publications can help enhance a sense of community, which in turn enlarges their own audiences, as we saw with Seven Days. Et cetera.
As will become obvious if you get about 45 seconds into this report from the ABC station in San Francisco (with 15-second pre-roll ad), my wife and I are highly biased about the new SF-area Google service being described here. The project director who does the describing is our older son, so apply whatever discount seems appropriate. But — kids these days! they never call, they never write — until this public unveiling even we hadn’t realized the local-shopping implications of what Google is attempting.
Short version: for reasons of its own, Google needs to compete with Amazon as a venue for on-line commerce. And the niche it has chosen to exploit includes giving local merchants an edge in competing with national chains or Amazon’s virtual nationwide marketplace.
Of course I first noticed this program mainly for family-pride reasons. But having noticed it, I’m interested in the larger survival-of-the-local pattern into which it might fit. If you’re in the Bay Area, see what you think.